Racism Still Alive Today - 1514 Words

Racism: Still Alive Today If one were to drive down any random road in South Carolina today, they might spot a Confederate Flag hanging proudly from a building or a house or even a national monument. The ones who support the display of this flag say that it is more to do with cultural history than racism, however, the history that this flag represents is what motivated Dylann Roof to kill nine innocent people in a South Carolina church in 2015. In this day and age, how did something like the Charleston church shooting massacre occur? This essay will explain how racism, although not as common as it was in the past, still exists today and how this racism is connected to the story of Dylann Roof. Although certain racist laws, such as Jim†¦show more content†¦James Ballinger, Roof had mental illnesses such as Schizoid Personality disorder, social anxiety disorder, Mixed Substance Abuse disorder, and depression. Roof did not know how to interact with people in person so he  "developed violent racist ideologies simply by reading white supremacist websites rather than through real-life interactions†(Post and Courier). Since he did not address his problems, he dealt with his mental illnesses by using white supremacy as a solution. He became infatuated with the thought that African Americans were inferior to whites and he wanted to start a race war with them. He found racist communities online and felt a sense of belonging with people of his skin color. To deal with his own mental illness, he developed a warped sociological imagination that if whites and blacks were pinned against one another, all of the world’s problems would be solved. The Defense council for Dylann Roof stated that Roof was so lonely and depressed that he once â€Å"posted a Craigslist Ad for someone to accompany him to take a historical tour around Charleston†(Post and Courier). A child psychologist testified that he saw the ad and, when he had messaged Roof to get help Roof replied saying â€Å"I am in bed, so depressed I cannot get out of bed. My life is wasted. I have no friends even though I am cool. I am going back to sleep(Post and Courier). However, in court Roof did not let his lawyers defend him because he did not want his lawyers toShow MoreRelatedRacism Is Still Alive Today1238 Words   |  5 Pages2015 Racism in Oklahoma Everyone is different. No matter what you look like, where you came from, or how you grew up. Race does not define a person. Racism issues have appeared throughout many different generations. In Oklahoma, there are factors of events proving that racism is still alive today. Racism is any negative thought or action toward members of a racial minority or any manifestation of racial inequality. There are different types of racism: Individual racism, Institutional racism, andRead MoreGrowing Up As A Latino Child1678 Words   |  7 Pagesfamilies because I thought that was the way things were supposed to be. Even today in America. communities are segregated and made up of people with similar backgrounds. I never questioned why we were not surrounded by people that were African American, Asian, or any other race differing from my own. As I grew older, I started to realize how this was a problem because it did not allow for the community to be diverse. Today, I believe that by not bein g exposed to other cultures at such an early ageRead MoreThe Three Principles Of Privilege878 Words   |  4 Pagesof essentialism or constructionism? Depending on who you ask, the answer to this question will vary. For example, if this question is asked to a white person, their sociocultural and economic advantages as well as their inexperience with systemic racism will influence them to respond with the belief that privilege falls under constructionism. However, if the same question is presented to a minority, the hardships that they might have faced as a result of the color of their skin will lead them toRead MoreRacism in America Today Essay1048 Words   |  5 Pagescan you be so sure when you actually open your eyes and see reality. Rapper Kanye West once said â€Å"racism is still alive, they just be concealing it† and these words are everything but false. You must ask yourself the real question about racism and it is how could you ever cure such a thing in peopleâ₠¬â„¢s minds? People are free to think and believe what ever they would like and old habits such as racism will never change in people. 1619, a date remembered by most African Americans (Afroamhistory).Read MoreLooking Back At The Dream Martin Luther King Jr.855 Words   |  4 Pages had, he envisioned for social equality in this nation. Today that dream in some aspects it is still existent. Although he died for fighting for his dream; unfortunately, it is broken in many ways. His legacy and his dream have lived on for decades but I don’t know that it is still alive today for multiple reasons. While the Declaration of Independence states that â€Å"all men are created equal,† even after the civil war people of color still received vastly different treatment from whites. They weren’tRead MoreRacism Is Still Very Much Alive1573 Words   |  7 PagesPuckerine World History 2 Today, racism still remains a prevalent issue that has constantly reared its ugly head. While bringing awareness towards racism has improved, we are still being faced with a gruesome reality that racism is still very much alive. Instead of Jim Crow laws and slavery, racism has transformed itself into microaggressions, police brutality, racial profiling, and mass incarceration of people of color (especially black men). When one talks about racism, most of our opinions areRead MoreThe Voting Rights Act Of 1965862 Words   |  4 Pagesagain that times have changed, so we should not treat states differently for something they did forty years ago. Forty years ago is not very long ago. People who were alive forty years ago when the Voting Rights Act was implemented are still alive today. Moreover, we still see examples of racism in this country all the time. Racism is alive and well in the United States and our history of prejudice and discrimination is not behind us. To undo this decision, Congress must pass new legislation to replaceRead MoreEssay on Black Like Me and Crash965 Words   |  4 Pagesdays of racism are over. That is a completely untrue statement. The movie Crash depicts modern day racism and shows how prevalent it really is in today’s society. Both of these works can relate to one another in many ways and really show how racism truly is. The book Black Like Me and the film Crash have many connections that can be drawn to one another. For one, the main focus of the two works is racism, but they take place in very different times. Black Like Me takes place back when racism was veryRead MoreRacism : It Still Lives Today !1485 Words   |  6 PagesRacism: It still lives today! â€Å"Racism is still with us. But it is up to us to prepare our children for what they have to meet, and, hopefully, we shall overcome.†(brainyquotes.com) In 2016, racism is still present in many ways. Although, police brutality has always been a hot topic in the media and politics, today it affects the rising generations directly. The workforce has also always penalized minorities in job opportunities, salaries, as well as putting limits on the options for professionalRead MoreWe Must Stop Racism Essay1214 Words   |  5 Pagesbackground, with unique history and life experiences. Today we have broken-down a lot of racial barriers that existed in the past, and we have learn become more accepting of each other culture and way of life. Even though our society is growing up and becoming more tolerant of each other, they are still many barriers that needs to be broken. Racism still exists today, it is something that we cannot get rid of easily. Some people express racism in var ious degrees. Around the world they are many cases

The Debate On Abortion And Gun Control - 1604 Words

Since politics has existed, many controversies have come to surface and are still relevant. These public disputes have no limit, ranging in cases from domestic to international. Opinions are always expressed towards the activities associated with the governance of a country or other area. This especially applies to the debate or conflict among individuals or parties in hope of achieving power. Dealing with politics there is always a side that agrees and disagrees, thus developing the debate. Two of the most domestic controversial political topics are abortion and gun control. As for international there is terrorism. These three topics have been ongoing debates for some time. Everyone’s opinion on political controversies can be based on†¦show more content†¦People who oppose this opinion, called opponents usually identify themselves as pro-life. Opponents assert that a human life begins at conception, so to seek abortion is equivalent to killing an innocent child. Addi tionally, opponents imply that abortion inflicts pain on the unborn child which is unfair for parents who desperately wish to adopt children since they cannot conceive biologically. Surprisingly, there is an even amount of people on both sides of this topic, but there are more proponents than opponents by only 2%. Being a female in today’s society, I personally do not counsel abortion but it should available for women who want it. Abortions can be very unfortunate, but women should have the right to receive one despite others views about it. Actually, studies show that only 52 percent say they know someone who has had an abortion (Traister). There are far bigger issues to worry about than whether if a woman wants to keep her child or not. Essentially, nobody should be telling anybody how to live their life. I do not agree with extremists against abortions because they harshly judge women who get abortions, calling them â€Å"killers†, or telling them they will go to hell. Everyone makes mistakes and we are all not perfect. Additionally, there can be many reasons behind why a woman wants an abortion such as the fear of transmitting STD’s, living in an abusive house or dangerous area, birth defects, being raped, or not being

The Death Penalty Is The Sentence Of Execution - 1330 Words

Danny Pham Period 4 03/16/15 Roper v. Simmons The death penalty is the sentence of execution for capital crimes, especially murder. The death penalty is prescribed by Congress or state legislatures to those who commit capital crimes. One responsibility that the justice system must uphold is to administer a punishment that is equivalent to the crime. If the death penalty, that is imposed on Christopher Simmons, is not approved and administered, a safety-net will be created for juvenile offenders that plan to commit crimes. The death penalty is completely constitutional due to the following reasons: the new methods of the execution allows the death penalty to not violate the 8th amendment of the Constitution, age does not define the maturity of an individual, therefore the age limit must be overlooked, and the death penalty will become a deterrent for foreseeable murders. Seven months prior to his eighteenth birthday, the respondent, Christopher Simmons, planned to break into the house of Shirley Crooks. Simmons a ccurately planned the murder and he knew what he wanted to do and he did it. While planning the crime with his older colleague, he specifically mentioned â€Å"we would get away with it.† On the day of the crime, Simmons entered Mrs. Crooks’ home and the noises caused Mrs. Crooks to awake. When Simmons glanced at Mrs. Crooks, he recognized her from a prior car accident. With the fear of getting into trouble and facing criminal charges, Simmons and his colleague decidedShow MoreRelatedThe Death Penalty Should Not Be Legal1004 Words   |  5 Pagesabolish death penalty† (Bosman). In thirty-one states, federal government and military legal system, the death penalty is lawful. Even the Supreme Court has been changed direction of capital punishment. One day, it could be a legal and illegal by the Supreme Court. Most of European countries ban the death penalty except Belarus that if a criminal involve international terrorism, murdered, inhumane crime and the criminal receives death penalty. Nowadays, banned the death penalty becomeRead MoreHistory of Capital Punishment Essay997 Words   |  4 Pageshas generally been â€Å"the death penalty†. This seems to be the most logical punishment. If someone intentionally kills an innocent human being, why should he be able to live? Or should he? Should he be forced to suffer for the remainder of his life for this terrible crime? There are many arguments and opinions on this topic; many reasons why we should sentence murderers to death, but many reasons we should not. One main reason we should not sentence these people to death is the cost. It simplyRead MoreShould Capital Punishment Be Allowed?1376 Words   |  6 PagesEffectiveness in Death Penalty Over the past forty-years, 1,421 executions have been conducted by thirty-one states and the federal government under the capital punishment sentence (â€Å"Facts About the Death Penalty†). Throughout those years however, controversial opinions have aroused on whether the capital punishment should be permitted, its success on reflecting a deterrent effect, and even its morality. Although it is often argued that Capital punishment is appropriate when the crime reaches anRead MoreDeath Penalty : Cruel And Unusual Punishment?1192 Words   |  5 PagesDeath Penalty: Cruel and Unusual Punishment? Yvette Y. Rushing Northwest Florida State College Abstract The death penalty has been has been questioned about whether it is a reasonable sentence based on our 8th Amendment Right which protects us from cruel and unusual punishment. In the 1976, Gregg v. Georgia case the U. S. Supreme Court has chose to uphold the death penalty. The only way an offender can be sentenced to the death penalty is if they have intentionally taken the life of theRead MoreThe Death Penalty Should Be Legal1182 Words   |  5 PagesThe death penalty has been has been questioned about whether it is a reasonable sentence based on our 8th Amendment Right which protects us from cruel and unusual punishment. In the 1976, Gregg v. Georgia case the U. S. Supreme Court chose to uphold the death penalty. The only way an offender can be sentenced to the death penalty is if they have intentionally taken the life of the victim. A large number of Americans are afraid of putting an innocent individual to death for a crime they did not commitRead MoreDeath Penalty1135 Words    |  5 PagesNovember 2012 The death penalty was reinstated in the United States in 1977, and since then murderers and rapist have been executed for the violent and harsh crimes they were found guilty of committing. In the past thirty years over 1,200 prisoners have been put to death for crimes in which they were convicted. The government of each state executes these prisoners by way of the electric chair, gas chamber, and the most common way lethal injection. A survey, from the Death Penalty Information CenterRead MoreThe Death Penalty Is A Capital Punishment1271 Words   |  6 Pages What is the death penalty? The death penalty is a capital punishment that is punishable by death or execution. This is usually given to people that have committed serious offences or capital crimes. There are 31 states in the United States that are for the death penalty. Crimes that are punishable by the death penalty, vary from state to state. Examples of such crimes are; first degree murder or premeditated murder, murder w ith special circumstances, such as: intended, multiple, and murder whichRead MoreThe Death Penalty Should Be Illegal1560 Words   |  7 Pagesaspects include the death penalty, which began in 1608 at the time of the Jamestown executions. The death penalty, a topic discussed since it began, includes death by electric shock, gas chamber, hanging, firing squad, and, most commonly used, lethal injection. In 2014, it took an Arizona man two hours and fifteen times the normal amount of medicine to die with lethal injection. Knowing that the outcome of the death penalty may cause immense pain, the use of the death penalty should be illegal inRead MoreEssay Death Penalty685 Words   |  3 PagesThe Death Penalty   Ã‚  Ã‚  Ã‚  Ã‚  The Death Penalty can be considered one of the most debated issues in the United States. The death penalty is a judicially ordered execution of a prisoner for a serious crime, often called a capital crime (Capital). There are many people that oppose the death penalty and then there are many people who are for the death penalty. People who oppose the death penalty feel that it is not humane or it might be too expensive. The people who are for the death penalty feel thatRead MoreCapital Punishment And The Death Penalty1704 Words   |  7 PagesCapital punishment or the death penalty is punishment by death of a person who has been legally tried in a court of law for a capital crime. The morality and constitutionality of the death penalty has recently come up for debate again after the European pharmaceutical companies, who produce Pentobarbital, one of the drugs most commonly used to execute the death penalty sentence via lethal injection, stopped exporting and all owing the sale of the drugs to the United States. (Steiden, 2014) (Levitt

The Walt Disney Company Essay - 3253 Words

The Walt Disney Company is one that provides a broad spectrum of goods and services, making it extremely unique. The company divides themselves into five main categories: Media Networks, Parks and Resorts, Walt Disney Studios, Consumer Products, and Disney Interactive. These five factions do different things from producing movies to running theme parks. The Walt Disney Company, an oligopoly as few firms exist with the same relevance in society, continues to prosper and have positive revenue in all recent annual reports. While costs of production may be extreme and expensive, The Walt Disney Company brings in major profit continuously. Holding a major share of the market, Disney is a very powerful and very relevant company. The Walt†¦show more content†¦While its founder, Walt Disney, worked towards this company for a large portion of his life, the big day for the start of the company was October 16, 1923, when Mr. Disney signed a contract for the â€Å"Alice Comedies†. (Disney History) While Mickey Mouse is a major figure head for the company, his first appearance was not until November 18, 1928, when he first appeared in Steamboat Willie. Currently, Robert A. Iger is the Chairman and CEO of The Walt Disney Company. In Iger’s time at Disney, he has been a part of the regaining of Pixar as a part of the company in 2006 and signing contract deals with Marvel and Lucasfilm. Mr. Iger was the President and Chief Operating Officer from 2000 to 2005, and then he became the President and CEO in October 2005. Iger has a lot to be proud of. In his biography on The Walt Disney Company’s webpage, a detailed list of the company’s accomplishments in Iger’s time is posted. â€Å"In fiscal 2013, Disney delivered record revenue, net income, and earnings per share for the third year in a row. During Mr. Iger’s tenure, The Walt Disney Company has been recognized as one of the â€Å"Most Reputable Companies† in both America and the world by Forbes magazine (2006-2013); one of â€Å"Americas Most Admired Companies† by Fortune magazine (2009-2013); one of the â€Å"Worlds Most Respected Companies by Barron’s (2009-2013); one of the â€Å"Best Places to Launch a Career† byShow MoreRelatedWalt Disney And The Disney Company Essay1236 Words   |  5 Pages1923 by animator Walt Disney and Roy O. Disney, the Walt Disney Company is an â€Å"American diversified multinational mass media and entertainment conglomerate†; whose media companies include the Disney Channel, ABC, ESPN, and AE. Furthermore, they receive revenue from their various theme parks and resorts located around the world, the sale of merchandise related to their various media projects, and their mergers and acquisitions. Notably with Pixar, Marvel, and LucasFilm Ltd. Walt Disney is currently ledRead MoreWalt Disney Company954 Words   |  4 PagesWalt Disney Company Angela Pursel University of Phoenix COM 530/ Communications for Accountants Brent Smith March 21, 2011 Walt Disney Company Walt Disney is a well-known name in today’s society. Walt Disney once stated, â€Å"You can dream, create, design and build the most wonderful place in the world but it requires people to make the dream a reality† (Sparks, 2007). Marty Sklar, Vice Chairman and principal creative executive for Walt Disney Imagineering was quoted as saying, â€Å"FromRead MoreDisney Of The Walt Disney Company753 Words   |  4 Pages As has been noted, Disney World is one of the biggest companies in the world. As long as we have this big company, we may have uncountable numbers. It is a huge brand and it has many fans. Even there are many advantages or disadvantages from having it, they still have their main goal, which is making profits. According to Disney’s corporate website, the mission of the Walt Disney Company is to be one of the world’s famous creators and producers of enjoyment and data. Utilizing our container ofRead MoreThe Walt Disney Company1001 Words   |  5 PagesThe Walt Disney Company Jessica Weber Communications for Accountants / COM/530 September 13, 2010 Deborah Elver, MBA, CPA The Walt Disney Company Walt Disney founded the Walt Disney Company in the late 1920s in order to provide families across America and around the world with quality entertainment for every member in the family. Disney created entertainment for families in several different ways. The first being their television programs, which include animated and live moviesRead MoreThe Walt Disney Company1848 Words   |  8 PagesThe Walt Disney Company (Disney). The third section will examine the similarities and differences found within a comparison of The Walt Disney Company’s financial statements and the financial statements discussed and demonstrated within the course textbook. This section will also contain an in-depth discussion of the financial statements’ dissimilarity and posit rationales for these differences. The fourth section will discuss debt load as an area of concern for potential investors in The Walt DisneyRead MoreWalt Disney Company1730 Words   |  7 PagesThe Walt Disney Company is a diversified international family entertainment and media enterprise business. They have five business segments which are media network, parks and resorts, studio entertainment, consumer products and interactive media. Disney Media Network consists of broadcast, cable, radio, publishing and digital businesses within the Disney/ABC Television Group and ESPN, Inc. Walt Disney Parks and Resorts is comprised of family oriented parks and resorts all around the world. TheyRead MoreWalt Disney Company1069 Words   |  5 PagesThe Walt Disney Company if there was an authoritarian leader it would affect group communication immensely because the employees need to be creative and because authoritarian leaders â€Å"make decisions, give the orders, and generally control all activities† (Beebe Masterson, 2009, P. 290) this does not allow creative communication. When a leader dictates techniques to a group it does not allow constructive communication, and ideal sharing, and this would not be good for The Walt Disney Company. InRead MoreThe Walt Disney Company1633 Words   |  7 Pagesapplied on the analysis of the ethical issue of the Walt Disney Company. The recommendations we believed that can help t o address the ethical problems are also included in this paper. Background of The Walt Disney Company The Walt Disney Company is a international entertainment and media enterprise. It has established for more than nine decades and developed from a cartoon studio in the 1920s to the global corporation today. The Walt Disney Company is consisted of five business segments which areRead MoreThe Walt Disney Company642 Words   |  3 Pagesentertainment and media, Disney has also been able to remain profitable for so long due to the company’s various strategies used to create value through diversification, expansion, and integration. Throughout Disney’s history, the company was always operated by key businesspeople that had a goal of maintaining the brand and remaining profitable as the largest multinational entertainment conglomerate in the world. Additionally, Walt and Roy Disney set the stage for future leaders of the company to achieve successRead MoreWalt Disney Company.857 Words   |  4 PagesWalt Disney Company is famed for its creativity, strong global brand, and u ncanny ability to take service and experience businesses to higher levels. In the early 1990s, then-CEO Michael Eisner looked to the fast-food industry as a way to draw additional attention to the Disney presence outside of its theme parks - its retail chain was highly successful and growing rapidly. A fast-food restaurant made sense from Eisner’s perspective since Disney’s theme parks had already mastered rapid, high-volume

What Causes Adhd And How That Might Be Compatible With A...

MIDTERM TAKE-HOME EXAMINATION (11/01/2014) Dr. Bill Rae-Child Psychopathology 1. A. Please describe the cause of ADHD and how that might be compatible with a medication intervention? Among the many theoretical frameworks proposed to explain ADHD symptoms and causes, psychological and neurobiological perspectives are the most commonly evoked to conceptualize the disorder. Proponents of the psychological perspective are divided into two major groups of theories: top-down theories and bottom-up theories. Top down process emphasize some form of cognitive control, while bottom-up process emphasize motivational or energetic factors. For the present discussion, I will focus on top-down theory of ADHD, given that Barkley’s executive functioning†¦show more content†¦Barkley proposes that ADHD is not a problem with the skills necessary to regulate behavior, and plan ahead, rather, it is a performance problem- children with ADHD have difficulties when performing activities that depend on working memory, and have difficulties with tasks that require attention because they can’t inhibit dominant responses to environment stimuli. There is substantial evidence showing possible neurotransmitter dysfunctions or imbalances in children with ADHD, especially in dopamine pathways, which play a major role in reward-motivated behavior and are involved in motor control behaviors (Volkow et al., 2011). Children diagnosed with ADHD have demonstrated lower levels of dopamine in the brain in comparison to typical children, a difference that could explain their lack of impulse control. For that reason, psychotropic medication such as Ritalin have become the treatment of choice of many doctors and parents alike in order to regulate the dopamine levels in the neurocognitive system of ADHD children. These children tend to respond well to stimulants because they act by changing the availability of dopamine in the brain during synapse, that is, it block the reuptake of dopamine by the neuron from which it was released, and increase the amount of dopamine circulation in the brain. These effects of dopamine may

Introduction to Business Marketing/Finance/Accounting

Question: Describe about the Introduction to Business for Marketing/Finance/Accounting. Answer: Introduction The business sector in New Zealand is largely dominated by 460,000 small and medium sized enterprises (SMEs) that currently employs a massive 30% of the entire workforce, i.e., over 900,000 people (New Zealand Government, 2014). Out of the entire population of enterprises in New Zealand, 97% are presently small businesses consisting of around 20 or fewer employees (See Appendix 1). The aim of this essay is to analyse the business overview, and the marketing/finance/accounting aspect of OOB Organic that operates out of Auckland, New Zealand. Business Overview OOB is a producer of fresh and frozen varieties of organic Strawberries and Blueberries (Omaha Organic Berries, 2016). Industry Overview The organic foods sector in New Zealand has been growing at 25% for three consecutive years irrespective of the global recession(Cooper, et al., 2012) and was valued at $480 million in 2009 (See Appendix 2). OOB Organic is a market leader in its domain of organic fresh fruit and vegetable producers in New Zealand, which consists of over 1,700 certified and licensed organic operations. Marketing Marketing Mix Analysis Product. The products offered by OOB are Asurequality Organic Certified, premium organic fruits which are grown without any form of chemical treatment and related desserts, which are manufactured in a way so as to retain the goodness of the fruits (Omaha Organic Berries, 2016). These include fresh and frozen varieties of organic Strawberries and Blueberries, as well as authentic and delicious, sorbets, ice creams (Se Appendix 3). The organisation has been in existence for a decade and is currently on the lookout for opportunities to expand since it is in the growth stage of its product lifecycle(Twose, 2013). The products are positioned as a premium brand for genuine and certified organic berries and guilt-free desserts that are made with real fruits, without the use of harmful chemicals(Auton Auton, 2013). The products of OOB Organic are branded as by focusing on its key attribute of trustworthiness, that is differentiated based on its sustainability and simplicity, i.e., its ingredients are just fruit, cream and sugar. Thus, its unique packaging is similarly done using only three colours, which signifies its limited ingredients (Martin, 2013). Pricing. The pricing strategy alternatives available to OOB Organic are: Penetration pricing strategy where low prices are used to increase sales, Skimming pricing strategy where high prices are used to increase margins and Competitive pricing strategy where prices are set comparative to industry rivals. The correct pricing strategy for the organisation is competitive pricing strategy of setting prices in the range of $9.99/500 gm for frozen berries, $6.99/470 ml and $3.99/120 ml for ice creams, $11.99/6 unit pack for sorbet ice blocks and $11.99/450 gm for organic smoothies; which will help to reduce price sensitivity, ensure that the prices are market competitive and encourage more consumers to make purchases. Promotion. The promotional methods available to OOB Organic in this context are (Auton Auton, 2013): Trade promotion through trade shows, such as the Food Show in New Zealand, Consumer promotion through product tastings in supermarkets, Public relation through participation in the Restaurant Month Event in Auckland, and Advertising outsourced to Special Group for rebranding OOB Organic from berry growers to a premium brand of organic food producers and distributors (See Appendix 4). The most suitable promotional strategy for OOB Organic is a combination of online promotions through a social media campaign which will attract millennial consumers and increase the interest of tech-savvy consumers, as well as consumer promotions in supermarkets which will increase desire and elicit action through purchase. 2.1.4 Place. The successful distribution of OOB Organic products is aimed at supermarket and hypermarket retailers such as Countdown and New Worlds in New Zealand. The domestic distribution channel can also include popular organic and speciality food stores such as Nosh and Farro in order to reach out to health-conscious consumers (Auton Auton, 2013). In addition to this, exporting half of the overall turnover of frozen berries, i.e. around 500 tonnes, the brand can be targeted at Australian consumers. By making it available in at least 1600 of the top retail outlets of Woolworths stores and Coles stores (NZ Farmer, 2014), the company will be able to reach out to a much larger consumer base spread across the entire country. Consumer/Market Analysis The competitive market for premium quality organic foods can be segmented Geographically, based on the location of the consumer, which will enable the frozen organic mixed berries and ice creams can also be exported to emerging markets (Atherton, 2015) to benefit from the growing aggregate demand for organic foodstuff in these countries and capture a larger market share (See Appendix 5). Demographically, based on the age of the consumer, which will enable the company to serve younger consumers at its ice-cream and smoothie bars such as the one near Matakana Cinemas (Matakana Village, 2016). Behaviourally, based on heavy users of organic foods, who are increasingly aware of the harmful effects of chemical contamination of food (See Appendix 6). Psychographically, based on preference for healthy foods, in an effort to lead a healthy lifestyle (See Appendix 7). Benefit segmentation, based on the need for healthier snacks by consumers, who are particular about taste and health benefits (See Appendix 8). The target consumers are thus urban millennials, who have a sweet-tooth, like consuming organic fruits and are looking for healthier snacks and guilt-free indulgences in dessert items. Finance and Accounting Capital Structure of the Business Small and medium-sized companies often face capital gaps while de-leveraging their capital structures and making important financial transitions. There is a constant need to strengthen the capital structures and to reduce the dependency on borrowing by focusing on alternative mechanisms that enable such enterprises to increase their debt (OECD, 2015). Equity Financing. The options available to OOB Organic for equity financing are: There are 9 programs for business loans and 63 programs for a business grant available for small and medium business entrepreneurs located in Auckland, which can be availed for financial aid, expert advice, and mentorship (NZ Funding Grants, 2016). Funding can be sourced from angel investors who are always on the lookout for investment opportunities that will fetch them high returns on investment(OECD, 2015). The Entrepreneurs' Challenge programme arranged by the University of Auckland Business School, provides $1 million from venture capitalists in equity growth funding to the winner(Twose, 2013). The best alternative for OOB Organic for equity financing is to seek out government equity funding since it is an award-winning Auckland based businesses. This enables it to receive government funding in the range of $500 - $25,000,000 to help finance their small and medium business needs since there is no guarantee that venture capitalists will choose OOB Organic as a suitable business venture Long-Term Financing. The options available to OOB Organic for long-term financing are: Bank lending from Kiwi bank, Westpac NZ, GE Capital, Biz Finance, ANZ Bank and ASB Bank are a credible source for fulfilling the long-term investment and cash flow needs of start-ups in New Zealand(OECD, 2015). Crowdfunding through Snowball Effect, Pledge Me, Equities, and Lift-off can be used to finance particular projects of the enterprise, through peer-to-peer lending (OECD, 2015). Equity crowdfunding is the suitable option for long-term financing since OOB Organic is a new and growing entrepreneurial venture that might not get capital from traditional sources due to the absence of high collaterals and a strong credit history. Short Term Finance The options available to OOB Organic for short-term financing are: Invoice Finance through Pacific Invoice Finance, Invoice Funders and Fifo Capital can be utilised to oversee transient income by releasing money from the receipt receivables record, and reinvesting money back the business to create a more prominent return out of capital that would have generally been tied up on the accounting report(OECD, 2015). Merchant Finance through SFO Capital and New Zealand Merchant Finance Group Limited is for enterprises with multiple low-value point-of-sale transactions, where the funding is done based on card sales value, where repayment is made through revenue collection from the provider of the card(OECD, 2015). The most appropriate option for short-term financing at OOB Organics is invoice financing since it consolidates the gap between the point of sales and receipt of payment, is a flexible short-term financing solution for a small/medium enterprise and can be received irrespective of the existing financial status of a profit/loss making organisation. References Atherton, J. (2015, June 21). Oob wins in organic food sales surge. Retrieved from Stuff.co.nz: https://www.stuff.co.nz/business/69550482/oob-wins-in-organic-food-sales-surge Auton, S., Auton, R. (2013, May 24). Small Business: Shannon Auton - OOB Organic. (G. South, Interviewer) Cooper, M., Manhire, J., Dan, C., Reider, R., Morris, M., Rosin, C. (2012). New Zealand Organic Market Report. New Zealand: Organics Aotearoa. Martin, J. (2013, January 29). Special Group takes OOB to the masses. Retrieved from Idelog.co.nz: https://idealog.co.nz/design/2013/01/cream-crop-oob-takes-it-masses Matakana Village. (2016). OOB Ice Cream Cafe. Retrieved from Visit Matakana: https://www.visitmatakana.co.nz/food-wine/oob New Zealand Government. (2014). The Small Business Sector Report. New Zealand: New Zealand Government. NZ Farmer. (2014, August 28). Organic berry firm snares new market. Retrieved from Stuff.co.nz: https://www.stuff.co.nz/business/farming/cropping/10423230/Organic-berry-firm-snares-new-market NZ Funding Grants. (2016). Auckland Government Funding Programmes. Retrieved from NZFundinggrants.org: https://www.nzfundinggrants.org/region/auckland-government-funding-programs OECD. (2015). New Approaches to SME and Entrepreneurship Financing: Broadening the Range of Instruments. Istanbul: OECD. Omaha Organic Berries. (2016). About Us. Retrieved from Omaha Organic Berries: https://www.oob.co.nz/about-us Twose, H. (2013, September 13). Berry growers branch out. Retrieved from NZ Herald News: https://www.nzherald.co.nz/business/news/article.cfm?c_id=3objectid=11123913

Foundations of Workplace Success

Question: Discuss about the Foundations of Workplace Success. Answer: Advertisement Selected: Cover letter: Name Address 16th April, 2017 Dear Sir/Madam, Subject: Application for the job of Office Boy I am writing this letter to apply for the post of Office Boy that was published in your advertisement. I am applying for this job because I believe that I meet all the essential criteria required for this particular job role. I strongly feel that I can make effective effort that would be useful for your organization. I have gained much theoretical knowledge during my academic career. I have good understanding of handling clients and can make contribution to your organization in handling clients. I am full of enthusiasm and can contribute the best as per my ability to improve the situation of the company. I can easily contribute my knowledge while addressing any client of your company. I am open to any situation where you can test my ability to work in any challenging situation. I am highly committed to work and I also have the ability to understand a clients need to satisfy them. I can contribute in arranging the resources of the organization and help in utilizing the same for the beneficial purpose of the organization. I am very corporate savvy and also has enough technological knowledge as well that would add benefit to the job post I have applied for. Attached is my CV where the details of my academic and professional life have been stated. Kindly have a look to it. I am looking forward for scheduling an appointment with me. Yours sincerely, Name Analysis of the job Advertisement: The advertisement is very simple and easy to understand. The advertisement has been written in a way that could easily target the group of people who wants to apply for the job. The advertisement has targeted the people for low profile jobs like an Office Boy or a driver. The advertisement has also highlighted the number of people that they require for the particular post. This has made it easier for the applicant to know about the availability of the job. Thus, there was much clarity in the advertisement. In addition to this, the advertisement also had an email ID that the applicant could use to contact the firm. Thus, it was easier for anyone to send the application to the company. I found the advertisement best suitable for me because the jobs that were described here were low profile jobs. I am looking for a job of this kind where I can easily show my ability and perform the best. I know that I am not much suitable for doing high profile jobs because I do not have much knowledge and experience at this point of time. I have little technological knowledge as well that could be helpful for doing low level jobs. I am very obedient towards performing my duty. I am enthusiast towards performing my duty and also have good understanding in dealing with clients. Therefore, I expect that I shall be able to work as an office boy and perform the best as my ability. References: Bhatt, S., 2015. Brand Positioning Map and Analysis Using Web Scraping and Advertisement Analysis. Bhatt, S., 2015. Brand Positioning Map and Analysis Using Web Scraping and Advertisement Analysis. Fox, B.R., 2014. Cover Letter.Richmond Journal of Law Technology,20(4), p.1.