Tuesday, March 5, 2019
Analyzing Communication: Mercedes Benz Commercial
Marshall Chen COM 101 L1 Jordan Henry demonstrate 1 March 4th Analyzing Communication Mercedes Benz Commercial During the half term of the superintendent ringlet this year, many commercialiseds were shown to the audience for their very first time. ane of the most successful commercials among them is the Mercedes-Benzs understanding commercial because of its choice of colloquy method, and the use of several intercourse techniques and features kindred Aristotles Rhetoric, intrapersonal communication, and nonverbal codes.This commercial, Soul (Mercedes-Benz 2013 Super coil Commercial Soul), is an around-two-minute characterization, starring Usher, Kate Upton, Sebastian Beacon and Willem Dafoe. It was post on YouTube after the Super Bowl via mbusa. In this clip, the man (Sebastian Beacon) considers change his soul to the two (Willem Dafoe) to get the untried Benz CLA, but and so he realizes that he does not have to, because he send word afford it. Since this picture s how is on YouTube, the audience is so broad that the moving picture uploader, mbusa, the official YouTube argumentation of Mercedes Benz, U.S. A. , cannot communicate with every audience who watches the impression or even who leaves a comment at the link. Thus, this commercial belongs to mass communication (Adler and Rodman 336-26). Also, this mass communication process can be portrayed through the transactional communication stick (Adler and Rodman 336-26). As mbusa made this movie and posted it on YouTube, the sender direct this message to receivers through the Internet channel.After receiving this message, the audience of this characterization would start to act to it by giving direct comment at the link, and also, the feedback of the receivers would be revealed in either the increase or the decrease of the sales volume of this automobile too. Receivers in the last paragraph are also the scratch audience of this commercial. To be more specific, the target audience of th is movie is tribe who deficiency to barter for a (new) gondola car. However, because this CLA series is affordable as the manufacturer of this video tries to imply, this commercial may appeal to people who do not wish to by a car too.Moreover, since Benz localize this video on Super Bowl halftime and YouTube, which both have millions of audience members in the world, the actual target audience can be astonishingly numerous. Commercial, as a fork of advertisement, is to present new products, to attract consumers and to inspire them to buy the product of this company. This commercial Soul is no exception. Mercedes-Benz made this video to introduce their brand new CLA saloon car series, and by demonstrating the starting equipment casualty of this series, to tell people this series is actually affordable.In order to achieve these goals, the maker of this video uses the sideline two communication features and makes this commercial outstanding. First, this commercial utilizes i ntrapersonal communication (Adler and Rodman 336-26) after the reprimand seduces the man to sign the contract, saying, You can have a deal with me squirt and you can have the car and everything that goes along with it, (Willem Dafoe, Soul) the man starts to animadvert what pass on happen to him after he signs the contract and gets the car, the things that will hail along with this car fame, fortune, and sex.At the same time, audience may wonder what will happen if the man really signs the contract and may start to suppose what life will be like if they also have this car because they put themselves in the mans shoes and follow the plot. spate are rotten with immaculateion (Vigil) who does not want a resplendent car like this? If fame and fortune and all those come along with this car, then why not buy one (especially when the price of the car at last turns out to be less than 30,000 dollars)? Second, this commercial shows a perfect application of Aristotles Rhetoric.By sh owing the car running, the maker of the video demonstrates the beauty (appearance and sound) of the car ethos the nature of the starting time (Richmond and McCrosky 336-9), or the car in this case. Next, by having the man imagine the life after he has the car, the video makes the audience imagine what their lives will be like after owning the car, and converges the sense to that of the audience pathos the emotions of the audience (Richmond and McCrosky 336-9). Last, by revealing the minimum price of the car, the maker of the video presents the most important message in this video to the audience that this car is ffordable logos the nature of the message presented by the source (Richmond and McCrosky 336-9). According to Aristotle, these three are the methods of persuasion. Persuasion, in other words, is also the procedure of this video. To sum up, these two techniques, which the maker of the video uses fulfills the purpose of the commercial perfectly. In addition to the eff ectiveness of this commercial, there are two strengths in the video as well. The first strength of this commercial is the nonverbal codes used by the devil.When the devil starts to seduce the man, he looks at the man with a exemplary villain expression in his eyes, smiles treacherously, and speaks with a low tone. The devil is habiliment a masonic ring, indicating his true evilness. These nonverbal codes make the beginning of the video so attractive that the audience would want to continue watching the commercial and see what will the devil do to the man. Also the background medication goes along with the video and assists the plot, which makes the video more like a movie. The second strength is that Benz chooses some of the most effective advertising platforms to put this commercial on.This commercial was on the Super Bowl halftime show, YouTube, and TV. According to supranational Business Times, Over 108 million Americans watched the Baltimore Ravens beat the San Francisco 49e rs 34-31 in Super Bowl XLVII. (Anthony) Also, active YouTube users and people who watch TV are countless, so in total, there are a huge amount of audience who can see this commercial. As the total of actual audience of this commercial goes up, the number of people who think about buying or who really buy this car after watching this video goes up too. Despite the strengths, this commercial has two weaknesses.First of all, this video is not appropriate for kids to watch because of the sex and the devil topics involved. It may be difficult to explain to kids some of the sections in this video. Next, faction theorists may use this commercial as a proof to broadcast their theories. A lot of symbols implying evil are used in the video, like the masonic ring, the double triangles in the background of the ball, the signature symbol on the contract. These symbols all allude Mason, Setan, or Illuminati. So the theorists may use these symbols as proof to argue for and disseminate their co nspiracy theories, hich certainly have controvert effects to the society. However, generally, the drawbacks in this commercial do not undermine its strengths and effectiveness. by means of perfect application of nonverbal codes, intrapersonal communication, mass communication, and Aristotles Rhetoric, Mercedes-Benz and the maker of this video have made a commercial that is remarkable and effective. work Cited Mbusa, , dir. Mercedes-Benz 2013 Super Bowl Commercial Soul. 2013. Filmstrip. 6 Mar 2013. . Adler, Ronald, and George Rodman. gay Communication What and Why. Trans. rank Introduction to the World of Communication. Tammy Vigil. Revised 1st ed. Cognella, 2013. 336-26. Print. Vigil, Tammy. adult male Communication What and Why. COM 101. Boston University. Massachusetts, Boston. 2013. Lecture. Richmond, Virginia, and James McCrosky. Human Communication Theory and Research. Trans. Array Introduction to the World of Communication. Tammy Vigil. Revised 1st ed. Cognella, 2013. 336-9. Print. Anthony, Riccobono. Super Bowl 2013 How Many People Watched The Baltimore Ravens Over The San Francisco 49ers?. International Business Times. (2013) n. page. Web. 6 Mar. 2013.