My Business

My fittingness academy give be set up at Copiague, in recent York 11726 Great Neck Road in the polish center. It testament be called Martas academy aiming at making lot fit by integrate dance and exercisesThe business is based on two simple facts firm sight are more productive than those that are chronically ill.It be less to prevent injuries or illnesses than to treat them after they occur.At this Fitness academy, we believe that conventional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive, that is, they wait until after a person has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, lead accentuate on prevention and good health promotion, is much more proactive.2.0 The honorary societyFitness management is based on the belief that healthy stack are more productive and efficient. For this reason, it leave behind provide wellness strategies/programs to compa ny members. This leave alone combine dance and exercise-re belatedlyd activities designed to facilitate positive modus vivendi changes in members.2.1 Academy Ownership and Start up CapitalThe Academy will be a privately held business with sensation afford and owner.Start-up capital will require approximately $60,000 which will all be provided by the founder. Approximately $30,000 will be allocated to leasehold improvements and $15,000 to equipment.3.0 ServicesIn my business, classes will be offered in both English and Polish languages. This will loaded that those who do not understand English can attend the lessons offered in Polish. I in like manner intend to offer superior customer serve in a clean and enjoyable environment. I will also make the lessons affordable to people by charging a membership tilt of $50 since my target group will have a habitation income of $50,000-$60,000 per year. So a membership of $50 will be rather reasonable and affordable. The level of educa tion will not matter as long as one understands either English or polish.The Academy will offer a number of lessons. They include yoga lessons, Pilates, choreographed dances for children between ages 3- 6 and other kind of dances. For instance, I will be having discipline children interested in the choreographed dance, couples who want to learn how to dance and keep fit as well and yoga will be ideal for a number of people and especially pregnant women.The lessons will also be spread through and throughout the day in order to have a good timetable for everyone. This will ensure that the lessons are easily accessible and that no one is left hand out because of time. The Academy will have a flexible timetable whereby one can have a variety of lessons to choose from in price of time. One can either attend morning, noon, and evening or late night classes.4.0 Promotion StrategyInitial promotional activity will be through advertisements. This will be in form of printed posters set(p) at strategic positions like at the neighboring businesses where many people/ customers visit. I will also place advertisements on the church and school bulletins. Promotional activity will also be utilized through other media outlets like the news papers and Radio, but minimally. Word-of-mouth will also attract potential clients.5.0 Management SummaryThe Academy will be a small business headed by one individual. He will be aided by a number of experient trainers but as the business grows, more staff will be employed to cater for the businesss growing needs.ReferencesRhonda, Abrams. (2003). The Successful handicraft Plan Secrets & Strategies. London The planning Shop